Interactive brand experiences

Get people playing.

We make gamified campaigns and interactive experiences that turn audiences into players and creators.

What we do

Give them something to do.

We start with what people will do, then design the media around it.

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Gamified Campaigns

Campaigns people join. Challenges and quests built around your message.

▶

Branded Mini-Games

Games built for your brand. Thirty seconds to learn, hard to put down.

◉

UGC Campaigns

A reason to create and a place to share. Your audience makes the content.

✦

AI Experiences

Experiences that adapt to every player. Everyone gets a different game, and a reason to share it.

How it works

People remember what they do.

Every Nudge experience follows the same six-step loop.

1

Hook

Stop the scroll.

2

Play

Get it instantly.

3

Reward

Make it worth it.

4

Share

Invite the next player.

5

Return

Come back tomorrow.

6

Nudge

Bet you can't beat me.

What your brand gets back

5 of 5 unlocked.

  • Attention people chooseThey opt in. Nobody skips a game they chose to play.
  • Minutes of playTime spent with your brand, not seconds of a pre-roll.
  • Visits that become habitsDaily challenges bring people back tomorrow.
  • Content that travelsPlayers create and share, so your audience does the outreach.
  • Results you can measurePlays, scores, shares and sign-ups, all tracked.
How we think

Attention is rented. Participation is owned.

A nudge is a small push toward action. Enough of them turn an audience into a community.

1

Watching

Most advertising asks people to sit still.

2

Playing

A tap, a score, a challenge. A small decision to take part.

3

Creating

People make something of their own.

4

Sharing

They send it to friends. The audience does the outreach.

Clients

Brands that got people playing with us.

100+brands
10M+people reached
MetaTrendsetter Award
L'OréalSpotifyNestléVodafoneDHLCosta CoffeeDomino's PizzaVaselineCeraVeLa Roche-PosayEuropean UnionCairo International Film FestivalSuits بالعربيWETexas ChickenChurch's Texas ChickenMuseum of IllusionsMountain ViewEl Gouna International Squash OpenPandaOvioKamenaIn Your ShoeHype OutRiseUp SummitThe Address InvestmentsEden Bakery & CoffeehouseSiranJovialityInfinity Spanish LabsWhat to eat?Be Indieقول أميمWOCBrand partnerBrand partnerBrand partner
About Nudge

Why “Nudge”?

We started Nudge because we were tired of ads people skip. Our best memories of brands are moments where we were doing something, not watching. Our mission is small pushes that move people from watching to playing, and from playing to sharing.

Born in Egypt, working with brands everywhere.

Bet you can't beat me.

Play Memory Match against Nudge, drive the little coral car, and hunt for 7 hidden stars in Nudge World.

Play in Nudge World
Contact

Your turn.

Tell us what you need people to do. We'll design the push.